Thanks for taking the time to read the blog.

I did actually like the film and agree it boosted Sheffield’s profile short term but, ultimately, I think it made us look like a bunch of losers. Amusing and endearing losers, admittedly. Also the redundant steelworker theme was a bit stereotypical and outdated at a time when Sheffield was looking towards the future. I felt we were being dragged back a few years.

My main problem was that I was freelancing at an ad agency at the time of its release, producing local press adverts, mainly for car dealerships. Not a day went by for about 2 years without a “Full Monty Part Exchange”, “Full Monty Full Service” (or worse) offer being dragged out and pasted in. And it wasn’t just the auto trade – it was everywhere: “Full Monty Eat All You Can”, “Full Monty Hair and Nails Offer”…I just got fed up of the whole thing. It all began to look a bit desperate, as if Sheffield only had one thing to say when we knew that wasn’t true.

OK, admittedly it’s a very personal and biassed opinion…but hey – it’s my blog!