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A Newer New Era

June 8, 2012

In 2011 it was time to freshen up the New Era Aquaculture brand we’d created in 2005.

Whilst the original look and feel was innovative for the market and had provided the platform for New Era to become brand leader it had become clear that the competitiors they had left behind were now snapping at their heels and attempting to emulate their style and success.

A streamlined version of the logo, new product colour coding and a general sharpening up of the packaging and literature was performed. The challenge was to leave the established recognised and trusted elements of the New Era brand whilst moving it forward to keep one step ahead of the competition.

Due to the amount of new products introduced, the product packaging was the major task with over 50 original labels being redesigned.

The project has continued throughout 2012 with posters, advertisements, literature and POS material.

May 2012 saw New Era exhibiting at Interzoo – the world’s largest exhibition for pet suppliers. As well as New Era’s stand layout we created one of the largest single pieces of artwork we’ve ever done – the huge 8 x 3.5 metre backdrop required for the rear of the exhibit which, due to the logistics of the show, had to be produced on one sheet of fabric.


Filed under: Branding,Web — Tags: , , , — Andy @ 2:10 pm

February 25, 2012

Combine is an exciting creative heritage project that aims to capture and promote the people, places and traditions that define the East Midlands’ rich agricultural past.

10th Planet were asked to devise a brand and design and build a live, regularly updated and participatory website based on that brand. The look needed to be modern but also evoke the past. We love a straightforward brief!

Inspiration for the logo came from badges found on old farm machinery and the outer shape was derived from the blades of a combine harvester. The supporting look and feel of the site and future printed material came from looking at old maps, books and documents already discovered for the project. As with the logo, the main challenge was to make something as modern a website look like something from the past which would invite members of the public to share their memories but have a simple and familiar navigation.

The Combine project is set to span five years of research, education, exhibitions and mini-projects over five areas of the East Midlands, so the site is the main hub for news and promotion of future events, whilst also being the archive for all the material collected over its life.

Templar Knights Partnership

Filed under: Branding,Creative Services,Web — Tags: , , — Andy @ 11:18 pm

March 1, 2011

Web design, ecommerce and branding. (more…)

N&SE Coffey Design & Build

Filed under: Branding,Print,Web — Tags: , , , — Andy @ 1:06 pm

March 19, 2010


The Beat is the Law

Filed under: Advertising,Branding,Web — Tags: , , , — Studio @ 3:26 pm

October 15, 2009


Concept Footwear

Filed under: Branding,Creative Services,Web — Tags: , , — Studio @ 10:09 am

July 23, 2009


Uncommon People

Filed under: Branding,Web — Tags: , — Studio @ 4:22 pm

April 24, 2009



Filed under: Branding,Web — Tags: , , — Studio @ 11:30 am

April 15, 2009



November 18, 2008


New Era Aquaculture

Filed under: Branding,Packaging,Print,Web — Tags: , — Studio @ 11:05 am

November 23, 2005


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