10th Planet » Creative Services

Templar Knights Partnership

Andy — Tue, 01 Mar 2011 22:18:07 +0000

Web design, ecommerce and branding.

The Templar Knights Partnership was formed in September 2010 to promote the Knights Templar City of Tomar, in Portugal.

The partnership wants to do this in a number of ways:

Work with the local tourist board to promote Tomar
Boost local business by selling wine from the region
Provide an information service and publish guide books
Run guided tours for visitors

10th Planet were asked to give the project an identity and create a website which looked modern and was easy to use but which reflected the deep history and heritage of Tomar and the fascinating history of the Knights Templar.

The website is the hub of the operation and covers:

Information about the partnership
Several photo galleries
A shop to sell local products, guide books, wine and tours
A historical resource

We decided that a WordPress installation would allow the partnership to constantly update and renew the content and also offer an ecommerce and photo gallery solution.

templarknights.eu

Concept Footwear

Studio — Thu, 23 Jul 2009 09:09:14 +0000

How do you make orthotic shoes sexy? This was the challenge posed to us with this project. The client wanted to steer clear of any medical connotations and focus on trying to make the product a desirable fashion item.

We started by choosing a look that would ooze exoticism, style and class, so the customer would feel like they were looking at a truly exceptional product. We created a baroque inspired design, filled it with luxurious reds and purples and added subtle textures to bring about a decadent, yet intimate theme.

From a technical view, the Concept Footwear includes a variety of features that help bring the site to life. Each style of shoe includes an interactive 360 rotating view, a feature that required us to carry out product photography and image preparation work for each style. The site was designed to be compatible with all browsers, but included some extra flourishes for people with more modern browsers such as AJAX based loading of available styles by brand and custom fonts using Flash.

It was important to the client to include customer feedback, so we implemented customer reviews and a star rating system, together with a moderation panel for the client. The customer can leave feedback about a product without ever leaving the page they’re on and is invited to join the Concept Footwear mailing list, providing a mechanism to create a customer database.

www.conceptfootwear.co.uk

Leeds Housing Concern

Studio — Mon, 01 Dec 2008 10:28:53 +0000

Leeds Housing Concern is a charity dedicated to providing housing to clients who would not normally be eligible for help from other agencies.

The charity is made up of a number of schemes brought together by one organisational team. Each scheme specialises in a specific area such as women fleeing violence, drug users, people with mental health problems, etc.

Branding
The overall body (rebranded as LHC) needed a strong identity which would embrace the diverse range of its component schemes. 10th Planet created a new logo and identity for each scheme to emphasise its individuality and specialist area of expertise, but also to reinforce that it is embraced as part of a well-organised group.

Each scheme has its own service leaflets and other publications, all of which are orchestrated by 10th Planet.

The new identity has helped bring together all the various parts of the service and LHC have continued to follow our brand guidelines faithfully across signage, vehicle graphics and exhibitions.

Annual Report 2008
The 2008 Annual Report turned out to be quite a big task. The legal requirement for this kind of document is simply to show the years financial information. However LHC wanted to do more. They see the report as a chance to explain some of thw ork they are doing and the challanges they are facing, as well as to give their service users a chance to have their say. The report is used as a valuable resource when talking to prospective funding bodies in order to secure finance.

We were required to:

Come up with a theme for the pubication
Propose subjects for a number of factual articles
Conduct interviews with staff and service users
Write the articles based on the interviews and other research
Provide relevant imagery from a mix of material from our own photoshoots and sourced stock images
Illustrate the financial information graphically
Design, layout, produce artwork for and print-manage the publication

Because of the sensitive subject matter the LHC deals with, we took a relaxed, but authoritative tone of voice for the report and complimented it with a relatively informal layout, akin to a magazine rather than a company report.

K-Pasa

Studio — Tue, 18 Nov 2008 12:17:03 +0000

When K-Pasa decided to relaunch itself, they came to us for help. Previously K-Pasa had been a cheap and cheerful restaurant that was frequented mostly by students. The owners wanted to reinvent itself and move upmarket and we were drafted in to help realise it.

We were originally contracted to design the logo and brand, menus, stationery, and signage, but after their architect turned in some uninspiring ideas, we ended up designing the interior as well. Not being ones to turn down a challenge we took the opportunity to create a bold and vibrant interior that reflected the restaurant’s novel approach to Mediterranean cuisine.

We offset bright, bold and earthy colours with modern furniture and fittings to create a space which felt exclusive and upmarket without being snooty and alienating. We created original artwork for the block canvases placed around the restaurant and then oversaw the shopfitters to ensure that what we planned actually came out right.

In the weeks leading up to the launch we also created invitations to the opening night, built the K-Pasa website to help promote the launch and build up and online presence. We also helped to start a mailing list and advised on the use of social media, such as the setting up of a K-Pasa group on Facebook.

Andy even helped the new management choose their new chef with a tasting session…much to everyone else at 10th Planet’s annoyance.

A review from The Sheffield Telegraph…