New Era had an unenviable task when they started. They were trying to enter an already overloaded market, although they had an excellent and innovative product.

When we were approached we didn’t know very much about fish, so we immersed ourselves in some in-depth research. What we found was that while there was lots of different products on the market there wasn’t a lot to differentiate between them. We decided to pitch New Era’s products as a luxury item, opting to focus the brand around black packaging instead of what seemed to be an industry standard of white emblazoned with gaudy, tacky labels. The result was a product that really stood out on the shelf packaged in a way that the best product on the market deserved.

We have been working with New Era for a number of years now and our relationship with them goes from strength to strength, advising them on new campaigns and producing all their promotional material, packaging, exhibition panels and website.

www.new-era-aquaculture.com