Doctor Dave Butcher is an internationally acclaimed black and white photographer. He is also a respected authority on the techniques of photography and photographic printing. He shares his skill in workshops, lectures and courses and is the author and subject of several books and magazine articles.

Dave was looking to pull together all of his marketing, publicity and corporate material which had built up over time and did not have any consistency or recognisable style. Much of the printed material was produced in-house on an ad-hoc basis.

10th Planet started from scratch and, after immersing ourselves in the world of mono photography, created a striking new corporate identity which was inspired by one of Dave’s own favourite pieces of work. The logo and accompanying style was designed to be flexible and versatile enough to be used in a very wide range of situations.

It was applied initially to stationery, brochures, posters and a book cover, after which we completely redesigned the website www.davebutcher.co.uk to provide information, a gallery of his entire collection of work (all of which is available to purchase) and the ability to book courses. Dave can control this website himself using a bespoke content management system we created especially for the project.

The highly recognisable new logo, corporate style and publicity material is helping to promote the Dave Butcher brand worldwide.