February 25, 2012
Combine is an exciting creative heritage project that aims to capture and promote the people, places and traditions that define the East Midlands’ rich agricultural past.
10th Planet were asked to devise a brand and design and build a live, regularly updated and participatory website based on that brand. The look needed to be modern but also evoke the past. We love a straightforward brief!
Inspiration for the logo came from badges found on old farm machinery and the outer shape was derived from the blades of a combine harvester. The supporting look and feel of the site and future printed material came from looking at old maps, books and documents already discovered for the project. As with the logo, the main challenge was to make something as modern a website look like something from the past which would invite members of the public to share their memories but have a simple and familiar navigation.
The Combine project is set to span five years of research, education, exhibitions and mini-projects over five areas of the East Midlands, so the site is the main hub for news and promotion of future events, whilst also being the archive for all the material collected over its life.