Dave Butcher started compiling lake light in late 2009 from his extensive portfolio of photography taken over a number of years. Lake Light is his third book covering his work in and around the Lake District. It’s also the first book that he decided to self-publish, lending him a little more leeway in the book’s presentation. That’s where we came in.
We developed Dave’s corporate identity a couple of years ago whilst creating his business cards, promotional literature and exhibition material. We also rebuilt his website last year, but had so far missed out on producing a book for him due to him being locked into working with his publishers.
We jumped on the opportunity to create a stylish, elegant piece of work that followed Dave’s brand guidelines properly and really helped to show off his work in a way it deserves. The photographs are what it’s all about, and the brief was to allow them to tell their own story without distractions, whilst at the same time also provide enough information about them for the casual reader without having to refer to an index. However, if you do want to know more there’s a full technical index at the back with details of the camera used, film type and format of each shot.
As well as the photographs themselves the book has a section containing useful information and technical details to help the budding photographer learn his craft, and this is where Dave’s meticulous attention to details and documentation really shine through.
Each plate is numbered and plotted on a map at the front of the book, so you can even go to the lake district and see each of the sites Dave visited for yourself.
We worked closely with Dave throughout the making of Lake Light to make sure that we lived up to his high standards, even to the extent of arranging for him to visit our printers as the books were running through the press in order to inspet and fine-tune the quality and we were delighted to deliver a product that does his work justice.
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