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PROJECT INFO

October 2009


Client:
Sheffield Vision

Categories:
Advertising, Branding, Web

Tags:
, , ,

The Beat is the Law

The Beat is the Law is a sequel to 2001’s “Made in Sheffield”, a chronicle of the rise of music in the city from the early 1970s to the early 1980s when pioneers such as the Human League, ABC, Cabaret Voltaire, Heaven 17, Pulp, I’m So Hollow, Artery, The Extras, 2.3, Clock DVA and The Comsat Angels set about their mission…to “kill off Rock and Roll”!

That film was premièred at Sheffield’s International Documentary Festival (another client of ours!) and has since become an international success, becoming part of musical history itself as well as making it into Time Out’s list of 50 greatest Musical Films Ever. It also features one of the last interviews with John Peel, as well as contributions from all the main players.

“The Beat is the Law” continues the story through to the 1990s taking in Pulp, Babybird, Longpigs, Moloko and more and also follows the rise of dance music from Warp, FON and WAU!MrModo as well as interviews with Jarvis Cocker and Richard Hawley.

Eve Wood (director) and Richard Wood (Producer) asked us to create a website for this project after a conversation between Andy and Eve which started in the Showroom cinema in 2001, got interrupted, and then, strangely, resumed in 2008 in exactly the same place.

Working as sponsors of the documentary we created a blog-based website so that the producers can make instant updates and drive the promotion of the film as it gains momentum between its preview screening as part of Sensoria 2009 and its full premiere at DocFest.

www.thebeatisthelaw.com

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