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April 2009


Branding, Web

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In April 2009 the Yorkshire and Humber branch of the UKTI took a contingent of creative companies from the region across the Atlantic to the SXSW festival in Texas. We were approached to create a website to promote the delegation.

When the UKTI came to us, they had no plan – not even a name for the project. We responded by creating a new brand identity for the trip, Y2TX. Each company that was part of the delegation was to have their own page on the website and there needed to be a central forum for them to discuss what was going on before, during and after the event and to act as a central point of contact for prospective clients and leads.

We took on responsibility for working with the 16 different companies and organisations that were taking part in the delegation and we project managed the operation from start to finish, liaising with the delegates to ensure we had all their relevant information.

The end product was a website that focussed on bringing the delegates to the fore, with some subtle interactive flourishes to lift the site.

We also produced an advertisement for the official SXSW magazine to promote the delegation and Y2TX brand.

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