10th Planet » Brand Direction

N&SE Coffey Design & Build

Andy — Fri, 19 Mar 2010 12:06:51 +0000

In need of a complete re-brand, promotional materials and a web presence all at once? You’ve come to the right place! This is what we mean when we talk about being a full service agency, unlike many agencies who farm work out, we can do everything in house, meaning you can be confident about the quality of work you receive across the full spectrum of creative media.

N&SE Coffey are a family run building firm, specialising in high quality domestic refitting and home improvements. They wanted a corporate identity that would extend a professional, reliable yet approachable personality. We delivered a modern, forward looking personality that infers dependability.

We also built them a portfolio website that would complement the brochure and promotional materials. By doing this at the same time we were designing the print materials meant that we could enforce brand cohesion across all the material.

www.coffeybuilders.co.uk

The Beat is the Law

Studio — Thu, 15 Oct 2009 14:26:00 +0000

The Beat is the Law is a sequel to 2001′s “Made in Sheffield”, a chronicle of the rise of music in the city from the early 1970s to the early 1980s when pioneers such as the Human League, ABC, Cabaret Voltaire, Heaven 17, Pulp, I’m So Hollow, Artery, The Extras, 2.3, Clock DVA and The Comsat Angels set about their mission…to “kill off Rock and Roll”!

That film was premièred at Sheffield’s International Documentary Festival (another client of ours!) and has since become an international success, becoming part of musical history itself as well as making it into Time Out’s list of 50 greatest Musical Films Ever. It also features one of the last interviews with John Peel, as well as contributions from all the main players.

“The Beat is the Law” continues the story through to the 1990s taking in Pulp, Babybird, Longpigs, Moloko and more and also follows the rise of dance music from Warp, FON and WAU!MrModo as well as interviews with Jarvis Cocker and Richard Hawley.

Eve Wood (director) and Richard Wood (Producer) asked us to create a website for this project after a conversation between Andy and Eve which started in the Showroom cinema in 2001, got interrupted, and then, strangely, resumed in 2008 in exactly the same place.

Working as sponsors of the documentary we created a blog-based website so that the producers can make instant updates and drive the promotion of the film as it gains momentum between its preview screening as part of Sensoria 2009 and its full premiere at DocFest.

www.thebeatisthelaw.com

Y2TX

Studio — Wed, 15 Apr 2009 10:30:31 +0000

In April 2009 the Yorkshire and Humber branch of the UKTI took a contingent of creative companies from the region across the Atlantic to the SXSW festival in Texas. We were approached to create a website to promote the delegation.

When the UKTI came to us, they had no plan – not even a name for the project. We responded by creating a new brand identity for the trip, Y2TX. Each company that was part of the delegation was to have their own page on the website and there needed to be a central forum for them to discuss what was going on before, during and after the event and to act as a central point of contact for prospective clients and leads.

We took on responsibility for working with the 16 different companies and organisations that were taking part in the delegation and we project managed the operation from start to finish, liaising with the delegates to ensure we had all their relevant information.

The end product was a website that focussed on bringing the delegates to the fore, with some subtle interactive flourishes to lift the site.

We also produced an advertisement for the official SXSW magazine to promote the delegation and Y2TX brand.

www.y2tx.com

Leeds Housing Concern

Studio — Mon, 01 Dec 2008 10:28:53 +0000

Leeds Housing Concern is a charity dedicated to providing housing to clients who would not normally be eligible for help from other agencies.

The charity is made up of a number of schemes brought together by one organisational team. Each scheme specialises in a specific area such as women fleeing violence, drug users, people with mental health problems, etc.

Branding
The overall body (rebranded as LHC) needed a strong identity which would embrace the diverse range of its component schemes. 10th Planet created a new logo and identity for each scheme to emphasise its individuality and specialist area of expertise, but also to reinforce that it is embraced as part of a well-organised group.

Each scheme has its own service leaflets and other publications, all of which are orchestrated by 10th Planet.

The new identity has helped bring together all the various parts of the service and LHC have continued to follow our brand guidelines faithfully across signage, vehicle graphics and exhibitions.

Annual Report 2008
The 2008 Annual Report turned out to be quite a big task. The legal requirement for this kind of document is simply to show the years financial information. However LHC wanted to do more. They see the report as a chance to explain some of thw ork they are doing and the challanges they are facing, as well as to give their service users a chance to have their say. The report is used as a valuable resource when talking to prospective funding bodies in order to secure finance.

We were required to:

Come up with a theme for the pubication
Propose subjects for a number of factual articles
Conduct interviews with staff and service users
Write the articles based on the interviews and other research
Provide relevant imagery from a mix of material from our own photoshoots and sourced stock images
Illustrate the financial information graphically
Design, layout, produce artwork for and print-manage the publication

Because of the sensitive subject matter the LHC deals with, we took a relaxed, but authoritative tone of voice for the report and complimented it with a relatively informal layout, akin to a magazine rather than a company report.

K-Pasa

Studio — Tue, 18 Nov 2008 12:17:03 +0000

When K-Pasa decided to relaunch itself, they came to us for help. Previously K-Pasa had been a cheap and cheerful restaurant that was frequented mostly by students. The owners wanted to reinvent itself and move upmarket and we were drafted in to help realise it.

We were originally contracted to design the logo and brand, menus, stationery, and signage, but after their architect turned in some uninspiring ideas, we ended up designing the interior as well. Not being ones to turn down a challenge we took the opportunity to create a bold and vibrant interior that reflected the restaurant’s novel approach to Mediterranean cuisine.

We offset bright, bold and earthy colours with modern furniture and fittings to create a space which felt exclusive and upmarket without being snooty and alienating. We created original artwork for the block canvases placed around the restaurant and then oversaw the shopfitters to ensure that what we planned actually came out right.

In the weeks leading up to the launch we also created invitations to the opening night, built the K-Pasa website to help promote the launch and build up and online presence. We also helped to start a mailing list and advised on the use of social media, such as the setting up of a K-Pasa group on Facebook.

Andy even helped the new management choose their new chef with a tasting session…much to everyone else at 10th Planet’s annoyance.

A review from The Sheffield Telegraph…

New Era Aquaculture

Studio — Wed, 23 Nov 2005 10:05:28 +0000

New Era had an unenviable task when they started. They were trying to enter an already overloaded market, although they had an excellent and innovative product.

When we were approached we didn’t know very much about fish, so we immersed ourselves in some in-depth research. What we found was that while there was lots of different products on the market there wasn’t a lot to differentiate between them. We decided to pitch New Era’s products as a luxury item, opting to focus the brand around black packaging instead of what seemed to be an industry standard of white emblazoned with gaudy, tacky labels. The result was a product that really stood out on the shelf packaged in a way that the best product on the market deserved.

We have been working with New Era for a number of years now and our relationship with them goes from strength to strength, advising them on new campaigns and producing all their promotional material, packaging, exhibition panels and website.