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The Beat is the Law : Redux

Filed under: Web — Tags: , , , — Andy @ 3:28 pm

April 21, 2010

In the run up to the release of the DVD, Sheffield Vision came back to us to update TheBeatisTheLaw.com with the new and finalised branding. We’ve been with this project from the beginning, so were happy to be on board to take it to it’s final incarnation on the web.

This time the root of the core design came from The Designer’s Republic, the influential design studio that set up in the middle of the documentary’s focus period, rather than Martin Bedford, like last time.

The main challenge when turning a print design into something that will work on the web is making everything work within a medium that you as a designer has very little, if any control over how the viewer will see it in the end. You then have to factor in elements of usability, flow and user experience, all without sacrificing the aesthetic quality of the original design… Fortunately, we’re well versed in that ;)

The site’s content was all in place from the last version of the site, so it was important that it all stayed in place and the cross over between versions was perfectly smooth as nether us nor Sheffield Vision wanted to see any downtime on the site. This meant having to readjust a lot of content to fit into a very different form factor, as well as moving and reorganising the structure, all without changing the site’s internal structure, to avoid losing the PageRank.

The Beat is the Law

Filed under: Advertising,Branding,Web — Tags: , , , — Studio @ 3:26 pm

October 15, 2009

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Dave Butcher

Filed under: Print,Web — Tags: , , — Studio @ 4:42 pm

August 24, 2009

Doctor Dave Butcher is an internationally acclaimed black and white photographer. He is also a respected authority on the techniques of photography and photographic printing. He shares his skill in workshops, lectures and courses and is the author and subject of several books and magazine articles.

Dave was looking to pull together all of his marketing, publicity and corporate material which had built up over time and did not have any consistency or recognisable style. Much of the printed material was produced in-house on an ad-hoc basis.

10th Planet started from scratch and, after immersing ourselves in the world of mono photography, created a striking new corporate identity which was inspired by one of Dave’s own favourite pieces of work. The logo and accompanying style was designed to be flexible and versatile enough to be used in a very wide range of situations.

It was applied initially to stationery, brochures, posters and a book cover, after which we completely redesigned the website www.davebutcher.co.uk to provide information, a gallery of his entire collection of work (all of which is available to purchase) and the ability to book courses. Dave can control this website himself using a bespoke content management system we created especially for the project.

The highly recognisable new logo, corporate style and publicity material is helping to promote the Dave Butcher brand worldwide.

Uncommon People

Filed under: Branding,Web — Tags: , — Studio @ 4:22 pm

April 24, 2009

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Sensoria 2009

Filed under: Advertising,Print,Web — Tags: , , , — Studio @ 2:04 pm

April 20, 2009

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