In the run up to the release of the DVD, Sheffield Vision came back to us to update TheBeatisTheLaw.com with the new and finalised branding. We’ve been with this project from the beginning, so were happy to be on board to take it to it’s final incarnation on the web.

This time the root of the core design came from The Designer’s Republic, the influential design studio that set up in the middle of the documentary’s focus period, rather than Martin Bedford, like last time.

The main challenge when turning a print design into something that will work on the web is making everything work within a medium that you as a designer has very little, if any control over how the viewer will see it in the end. You then have to factor in elements of usability, flow and user experience, all without sacrificing the aesthetic quality of the original design… Fortunately, we’re well versed in that

The site’s content was all in place from the last version of the site, so it was important that it all stayed in place and the cross over between versions was perfectly smooth as nether us nor Sheffield Vision wanted to see any downtime on the site. This meant having to readjust a lot of content to fit into a very different form factor, as well as moving and reorganising the structure, all without changing the site’s internal structure, to avoid losing the PageRank.

When K-Pasa decided to relaunch itself, they came to us for help. Previously K-Pasa had been a cheap and cheerful restaurant that was frequented mostly by students. The owners wanted to reinvent itself and move upmarket and we were drafted in to help realise it.

We were originally contracted to design the logo and brand, menus, stationery, and signage, but after their architect turned in some uninspiring ideas, we ended up designing the interior as well. Not being ones to turn down a challenge we took the opportunity to create a bold and vibrant interior that reflected the restaurant’s novel approach to Mediterranean cuisine.

We offset bright, bold and earthy colours with modern furniture and fittings to create a space which felt exclusive and upmarket without being snooty and alienating. We created original artwork for the block canvases placed around the restaurant and then oversaw the shopfitters to ensure that what we planned actually came out right.

In the weeks leading up to the launch we also created invitations to the opening night, built the K-Pasa website to help promote the launch and build up and online presence. We also helped to start a mailing list and advised on the use of social media, such as the setting up of a K-Pasa group on Facebook.

Andy even helped the new management choose their new chef with a tasting session…much to everyone else at 10th Planet’s annoyance.

A review from The Sheffield Telegraph…